Thomas James Homes (TJH) announced a new chapter for the company with the launch of the Private Client Group: a new sales team to support the company’s BUILD by TJH solution.
The replacement home builder, which has more than 500 homes in production and divisions in Southern California, Northern California, the Pacific Northwest, Colorado, and Arizona, is putting a stronger emphasis on its BUILD offering, which enables homeowners to unlock the value and potential of their existing home by rebuilding a new, larger one in its place.
“Since establishing TJH, we have built over 1,100 homes with a primary focus on spec homes for sale,” says founder and CEO Tommy Beadel. “Given the density of the neighborhoods where we build, everyone on the street watches every step we take to replace an existing home with a brand-new one. As a result, we began experiencing a steady stream of interest from consumers roughly 18 months ago asking if we would do the same thing with their home.”
With over 50 BUILD projects in process and demand increasing, the company saw an opportunity to dedicate more resources to support bringing its BUILD solution to more people with the introduction of the Private Client Group.
“The right home, in the right neighborhood, has the potential to be one of the most significant wealth-creation vehicles,” adds Beadel. “BUILD by TJH takes their underbuilt, functionally obsolete homes and transforms them into more spacious and valuable assets.”
BUILD is also a way for other types of industry players, including rental property owners, flip investors, and financial, estate, and tax advisers, to maximize the financial potential of their residential real estate assets.
“New-construction homes in our key markets are extremely rare,” says Beadel. “The average age of a home is 56 years. These homeowners don't have many new-construction options outside of moving from their neighborhood or undertaking a remodel/renovation on their own. BUILD is a new, third option. We will demo your home and rebuild a new one in its place, which is not only simpler, but also creates more value than renovating.”
Though TJH’s new strategic direction places a greater emphasis on BUILD, the company will continue to offer customizable pre-construction homes and quick move-in market homes across in-demand neighborhoods in its five key markets. In 2023, TJH aims to deliver between 275 to 300 spec homes this year.