According to the National Association of Home Builders' What Home Buyers Really Want report, more than half of new and potential home buyers prefer to purchase a new home.
Custom home builders and building companies have a nearly-equal shot at the market of buyers purchasing new homes; 27% preferred a custom build on a private lot, and 28% preferred a new home from a developer.
SOURCE: National Association of Home Builders' What Home Buyers Really Want, May 2013
