Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, has announced that Katie Gerfen has been promoted to serve as Editor of four prominent media brands: ARCHITECT, BUILDER, CUSTOM HOME, and Residential Architect. Gerfen will manage the team responsible for creating and aggregating all residential design related content across the network of Hanley wood digital properties, and will provide leadership on the integration of design-focused content.
“Katie is the model of a modern media producer,” noted Ned Cramer, Editorial Director for Hanley Wood’s Design and Commercial Construction Group. “She is smart, relentless, and agile in both the print and digital arenas.”
Gerfen’s new role will be to join Cramer and John McManus, Editorial Director for Hanley Wood’s Residential Construction Group, in setting the strategy and direction for residential design coverage, content, and programming. She and her team will develop and radiate content across Hanley Wood’s titles, where audiences and enthusiasts of residential design content will find it.
“Katie’s residential design reporting and curation breaks brand new ground in engaging audience members in passionate conversation about what they do and what it’s possible to do,” said McManus. “What an amazing moment for Katie Gerfen to take on CUSTOM HOME and join our BUILDER team.”
Gerfen had previously served as Executive Editor, Design for ARCHITECT, and as Editor of Residential Architect.
About Hanley Wood
Hanley Wood is the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries. Utilizing the largest editorial- and analytics-driven construction market database, the company produces powerful market data and insights; award-winning publications, newsletters and websites; high-profile executive events; and strategic marketing solutions. To learn more, visit hanleywood.com.
