Alexa, buy me a house.
Taylor Morrison Home Corporation (NYSE: TMHC) said Monday it has launched a Taylor Morrison 'skill' for Amazon Alexa and a new website.
"The ability to meet our customers where they already are—which is largely in their homes—is instrumental in our mission of showing consumers we're considerate and compassionate," said Stephanie McCarty, chief marketing and communications officer. "Buying a home is often the largest purchase of someone's life and, truthfully, it comes with one of the longest, most emotional retail experiences of anything you can buy. Our goal is to help our buyers shop in today's modern era, and in the same fashion they do for everything else—digitally."
Alexa can search for nearby Taylor Morrison communities, send driving directions to a mobile device, schedule a tour of a community and more.
The home builder also completely redesigned its website.Customers can do more research at home with forward thinking features like interactive community site maps showing which lots are available or sold and which floor plans can be built on each lot. Virtual 3D floor-plan tours also make it possible for shoppers to experience visiting a Taylor Morrison model or community without having to walk out their front door.
"Our homes and communities are beautiful—and while we'd love for every shopper to experience them in-person—we know many consumers are eager to do much of their home search and buying process online," added McCarty.
