Clayton Home Building Group has added the Behind the Build series—a new set of behind-the-scenes videos accessible via QR code—to display home models at its retail locations.
Each of the four new videos aims to demystify the off-site construction process, as well as provide potential customers with a clear explanation of Clayton’s building standards, materials, and home products.
Video topics include:
- Energy efficiency, exploring the homes’ low-E windows, SmartComfort by Carrier heating and cooling, and ecobee smart thermostats, among other features;
- Sealed construction, including window and door flashing, a moisture-reducing envelope, and air sealing foam tape along the external edges;
- Structural integrity, including floor joists above standard guidelines and solid OSB floor construction; and
- Plumbing, including advanced crimp connections, flexible PEX plumbing pipes, and high-capacity Rheem water heaters.
"Off-site built homes are a modern, quality option for anyone looking to buy a home," says Kevin Clayton, CEO of Clayton. "These affordable homes are energy efficient and stylish, though many people aren't aware of the level of craftsmanship built into each design. The Behind the Build experience highlights the benefits the off-site home building process offers home buyers as they make one of the biggest purchasing decisions of their lives."
Visitors to Clayton’s model homes can scan the QR codes in order to view each video. All four videos are also available at claytonbuilt.com.
