Marketing is playing an increasingly important role in how home builders connect with buyers, differentiate their brands, and drive business growth. To recognize the leaders shaping that evolution, BUILDER and Zonda selected four marketing executives who are challenging conventional approaches, embracing new ideas, and making an impact across the industry.
Among them is Stephanie McCarty of Taylor Morrison, the inaugural recipient of BUILDER’s CMO of the Year Award. Meet this year’s honorees and learn how they’re driving change in home building marketing below.
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Stephanie McCarty Is Building a Brand Worth Remembering at Taylor Morrison
As Taylor Morrison’s first chief marketing officer, Stephanie McCarty has taken marketing from a largely outsourced function to an in-house organization focused on brand distinction.
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How Ron Nelson Transformed Marketing at K. Hovnanian
From centralizing operations to embracing AI, Nelson has helped reshape how the builder reaches and serves today's buyers.
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Will Duderstadt Keeps an Outsider’s Mindset at M/I Homes
M/I Homes chief marketing officer focuses on the feelings, language, and experiences that matter most to buyers.
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How Shea Homes’ Janet Benavidez Built a Career Around the Customer
From sales counselor to national sales and marketing leader, Benavidez has carried a customer-first perspective throughout her 27-year career at Shea Homes.
