Epcon Communities has announced two key leadership changes to its executive team. Joel Rhoades will assume the role of CEO, while Brooks Longfellow will be the company’s first chief operating officer.

Rhoades and Longfellow transitioned into their new roles effective Jan. 1.

Joel Rhoades
Courtesy Epcon Communities Joel Rhoades

“These promotions will position Epcon with proven, experienced, and dedicated leadership long into our future,” says Phil Fankhauser, co-founder and principal of Epcon Communities. “Epcon is completing our most successful year in company history. The elevation of Joel and Brooks to new leadership positions is necessary to further strengthen our strong foundation for long-term success.”

Rhoades has most recently been the Columbus regional president for Epcon. During that time, he has helped build the company’s land holdings and increase the number of homes sold. With more than 30 years of experience with the company, he is well prepared for his new CEO responsibilities.

Brooks Longfellow
Courtesy Epcon Communities Brooks Longfellow

Before his appointment, Longfellow was the Indianapolis regional president for Epcon and also previously ran operations for a national builder where his region built 2,000 homes per year while being recognized as the top customer-rated builder in the region by J.D. Power.

“This restructuring and the additions to Epcon’s executive team is an important step for the growth of our company,” says Ed Bacome, co-founder and principal. “We are more excited about our future than ever before in our 37-year history. Epcon chose long ago to pursue the 55-plus housing sector, which has served us well and has offered unlimited opportunity in our industry as baby boomers and Gen X age into the large wave of population wanting homes with the lifestyle Epcon offers.”