Fischer Homes has entered a strategic partnership with Covington, Kentucky-based Builder Backed to elevate the experience of its homeowners. As part of the collaboration, Builder Backed’s home service solutions will be integrated into the Fischer Homes portal for homeowners.

Builder Backed is a technology-driven startup focused on simplifying homeownership by providing a digital platform connecting homeowners with a curated network of service providers for tasks including maintenance, repairs, and improvements. Paul Koop, CEO of Builder Backed, tells Builder the nature of its partnership with Fischer Homes stemmed from both companies being based in Covington, Kentucky. Following an initial introduction, Koop says Fischer Homes “immediately saw the value this [partnership] would bring to their homeowners, and things grew from there.”

The partnership introduces a Home Service Network of top local professionals that is uniquely available to Fischer Homes customers. Builder Backed works to build the network, allowing homeowners to bypass the process of researching providers, obtaining estimates, and scheduling services.

“Builder Backed simplifies that process by connecting [homeowners] directly to trusted providers who are vetted and approved by Fischer Homes, ensuring reliable and responsive service for their home,” Koop says.

In the portal, homeowners can book services for fencing, blinds, landscaping, moving companies, and more.

“Our partnership with Builder Backed represents a significant stride in enriching the overall customer experience,” says Fischer Homes CEO Tim McMahon. “We are excited to be able to offer this innovative opportunity to our homeowners as we know that they will be enjoying their new home for years to come.”

Fischer Homes says the collaboration will “set new standards” for digital concierge services to new homeowners across the home improvement, maintenance, and repair industry and help homeowners better manage their properties post-purchase.

Paul Koop, CEO of Builder Backed
Paul Koop, CEO of Builder Backed

“Builder Backed is a service that enhances the homeowner’s experience with Fischer Homes by eliminating much of the ‘no’ or ‘we don’t do that’ that exists today,” Koop tells Builder. “Builder Backed is integrated across all communications points with the homeowner and powers Fischer Homes’ homeowner portal. Homeowners in Cincinnati and northern Kentucky will have access to the expanded Builder Backed services and the new portal this Fall, with a rollout to additional markets planned in the following months.”

Builder Backed will also introduce a Digital Home User Guide within the Fischer Homes portal, which will provide homeowners with timely reminders for tasks such as changing air filters, flushing water heaters, and preparing for winter weather. All house-related data and maintenance records will be stored and tracked in the portal.

“Fischer Homes differentiates their offering by including this service as part of their home sale. Fischer Homes provides their knowledge and their local network of trade professionals at the fingertips of those who own a home built by Fischer,” Koop says. “This delivers upon common reference requests their associates receive and results in great homeowner engagement and recognition of living in a Fischer community.”

Koop says the partnership can serve as a differentiator for Fischer Homes due to the benefits realized by both builder and prospective home buyer. For homeowners, the collaboration “unlocks” expertise and filters through the myriad of information available about contractors online.

“[The collaboration] provides builders with a compelling selling point for renters who have the financial means but are hesitant about the responsibilities of homeownership,” Koop says.

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