LaCantina Doors has debuted an interactive video series, LaCantina Interactive, made to serve as a resource for builders, architects, and consumers alike on LaCantina Doors’s products, options, and design specifications.
The series has launched with two interactive videos: Design Consideration and Material Options. The Design Consideration video guides the viewer through a choice of door and window systems, configurations, finishes, and glass options, while the Material Options video offers door and window material recommendations that work best with a given project’s conditions, including the local climate.
“LaCantina Interactive will help guide consumers and builders through the process of understanding and choosing the right products based on their preferred system type and where they live,” said Lee Maughan, Vice President and General Manager of LaCantina, in a statement. “The creation of the in-teractive video series puts us at the forefront of the digital experience and shows LaCantina’s innova-tion extends beyond the products we develop.”
The videos’ interactive element stems from the viewer’s ability to tailor their display to their needs or interests. A series of menus within the interactive videos lets the viewer choose to see the video content they find most important, or to watch the whole video if they please. "The traditional model of one video, one experience, is facing rapid innovation. LaCantina is now at the forefront of digital advertising and user experiences,” says Austin Kelly, the videos’ producer. “The customer truly benefits here."
Each of the videos is filmed in hi-quality 4HD with short story style presentation. The videos will guide the viewer to choose, build, and design their ideal LaCantina door system, and provide information about differentiating points and other options, including panoramic views of their chosen door system. Viewers may at any time choose to go to the LaCantina site for more detailed information on their choices.
Design Consideration and Material Options are available for viewing at LaCantina's website: http://www.lacantinadoors.com/learn/interactive-videos .
