New home shoppers can now use augmented reality to visualize what their potential new home may look like on their land before they break ground thanks to the release of an innovative new app.
Clayton is now offering Home Previewer®, an iPhone® compatible app that allows shoppers to envision what a home may look like in 3D on their future home site. The free app is available for download from the App Store®.
“We’re pleased to be one of the first builders to introduce augmented reality to the digital home buying journey,” said Kevin Clayton, CEO of Clayton Homes. “Our homes now offer custom designs, innovative features and energy efficient upgrades. We are committed to being a leader in innovation for the home building community and will continue to develop the kind of technology that will support our customers throughout the experience.”
The Home Previewer® app, created by Boulder, Colorado ad agency Made, lets users digitally anchor a home model from a list of model choices to the future home location using augmented reality to make it appear as if it is actually there. Once the virtual home is anchored, the user can walk up to and around the 3D rendered image to view it from different angles on its future site. Users also have the capability to take pictures of the house in its physical setting and share them with friends and family.
