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The Brand Use Study reveals Builders' favorite products.

Methodology The Brand Use Study was sponsored by Hanley Wood, LLC, publisher of BUILDER magazine, and conducted by Readex, an independent research company based in Stillwater, Minn. A sample of 10,800 was selected from BUILDER’s domestic qualified “builder,” “builder/developer,” and “general contractor” print circulation, including those who receive the magazine as a benefit of NAHB membership. The data was collected from Sept. 3 to Oct. 21, 2013. The findings cited are based on 2,422 usable responses and a 22 percent response rate, the margin of error is +/-2 percent at a 95 percent confidence level.

For additional details and reports head on over to BUILDER's Brand Use Study archive page.