Showrooms

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Double Duty

The process that new home buyers go through to select options and upgrades has evolved over years of practice. "So far this year, 30 percent of our profit comes from our design centers," says John Rymer, vice president of sales and marketing, Morrison Homes in Atlanta. More

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Selection Savvy

The selections process isn't what it used to be, and I mean that in a good way.... More

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