Showrooms

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The Nationals: Special Spaces

Before buyers spend years in a home, they'll spend critical hours in a welcome... More

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Keep Your Options Open

Smaller companies are finding creative ways to give customers the personalization... More

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Web Savvy

Manufacturers eye virtual showrooms for home buyers and builders. More

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Market Smarts: Street Sales

A storefront sales gallery draws attention for multiple mid-rise projects nearby. More

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Going Local

Packed with an array of options and staffed by 18 "designers," the extensive showroom, located in Lewisville, Texas, has been closed as Centex Homes realigns its business model to target value-oriented home buyers. To better support the company's strategic changes, option centers are now located in each neighborhood's sales office. More

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Party Room

Just remember that it takes a bit of work to have that much fun.Levi Mize organized a successful customer appreciation day in his showroom. Because it was a customer appreciation party, Mize made a point to greet and thank all past and current customers. More

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Live Smart

The NAHB Research Center's LifeWise Home is most notable for its fairly ordinary appearance. Not everything in the house is fully accessible, yet its design and its features are easily adjustable for whatever condition or life stage the residents are in, says Charlotte Wade, NAHB Research Center senior research analyst.First appearances can be deceiving: one steps over the backdoor's threshold before realizing there is no step; one zero-step entry is all it takes to meet accessible visitability guidelines. More

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Center Stage: Set the Scene for Sales

You've heard it a millions times -- you only get one chance to make a first... More

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Profits of Choice

Rather than make design decisions in a sales office, today's buyers are likely to... More

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Showtime!

Brian Hutt, director of design studios for U.S. Home, says the industry has gotten... More

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