Salesperson

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Pushing Buyers Away From the Unknown and Winning Sales With Specifics

Customers have plenty of reasons to defer a sale, but it's up to the sales team to... More

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How to Identify Intentional ‘Liars’ to Keep Marketing Endeavors on Track

BUILDER contributor Kevin Oakley provides advice on how to successfully navigate... More

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'Uberization' of New-Home Sales Could Benefit Customers, Sales Teams, and Builders

In his recent column, sales and marketing expert Kevin Oakley explains how '... More

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IBS 2023: Proven Sales Tactics for a Tough Market

Ahead of his building knowledge session at IBS, Jeff Shore provides tips for... More

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5 Quick Steps for Turning Satisfied Customers Into Elated Homeowners

Co-authors Jeff Shore and Bob Mirman say ecstatic customers will bring scores of... More

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Data and Continual Adjustment Will Help Boost Leads, Impact Results

Don't let market changes pull you back to prehistoric thinking when it comes to... More

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The 6 Essential Referral Drivers

The following builder staff behaviors have the strongest impact on consumers’... More

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7 Ways to Prepare Your Team to Sell in an Uncertain Market

As the market cools, builders are preparing sales teams for more normal selling... More

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How To Get Better Results from Google Ads

BUILDER contributor Donna Campanelli explains how companies can make better use of... More

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9 Sales and Marketing Tips for the Future of New Home Selling

Learn current marketing best practices and trends from Zonda principal Mollie... More

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