marketing strategies

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Major Home Builders Slash Prices and Mortgage Rates to Clear Inventory

Toll Brothers and Lennar roll out deep discounts and limited-time offers to boost... More

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Why 'Old School' Ads Still Work for Home Builders

In a world of digital everything, home builders still reap the benefits of... More

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Harnessing AI's Potential While Navigating Its Limitations

Builders must navigate the realities and future possibilities of artificial... More

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IBS 2024: Sales and Marketing Strategies for Every Step of the Customer Journey

Carol Morgan shares the importance of a full-funnel, omnichannel approach and... More

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The Ways Builders Can Benefit from Inbound Marketing

Here's how crafted site content—including blog posts, videos, and white papers—can... More

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Pulte Announces 66 Homesites at Woodbridge Estates in McDonough, Ga.

The Atlanta-area community will offer Pulte’s Life Tested designs starting in the... More

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How to Track Lead Metrics

If you don't track leads, you are likely wasting money on your advertising. More

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5 Tips for Better Results With Google Ads

Using Google Ads to generate leads? What you don’t know could be costing you money. More

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Marvin Unveils New Logo and Unified Brand

The new Marvin brand covers all products across three collections: Signature,... More

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Editor's Pick: Check Out This Remodeling Marketing Session at the Builders' Show

Mark Harari’s must-see KBIS session on website best practices might make you... More

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