Social media site allows home building firms to market to small niches, engage in... More
When it comes to lighting, it's hard to beat the good old-fashioned incandescent... More
Promoting your projects’ green features begins with understanding customers’ needs. More
Home buyers at all income levels are increasingly interested in purchasing a house with green features. More
Builders shortening selling hours because of lighter traffic could discourage potential buyers. More
Forget environmental stewardship for a minute. Greener, sustainable construction is in builders’ best interests on economic grounds. More
Builders who have made a commitment to sustainability say that their marketing efforts focus more on education than persuasion. More
Tom Hoyt has been committed to sustainable building practices for decades. Over the years, some things have gotten easier, such as the availability of green products. Others, most notably unwieldy zoning and building codes, have produced new headaches. Whatever the challenges, they're worth the results. More
A Silicon Valley infill project balances energy efficiency and energy flow. More
When 800 registered voters were asked last fall about what would motivate them to either purchase a new green home or “green” their existing home, 64 percent said that reduced energy costs would be the biggest reason. With energy prices on the rise, now's the time to improve the energy efficiency of America's homes, and the NAHB is helping to lead the way. More
