Green Sales and Marketing

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Green Homes Sell for More, Studies Show

New research reflects a steady increase in the public’s understanding of the value of green building features. More

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Big Picture: People vs. Product

In a world where green building is all the rage, what (or who) really sells homes? More

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Oklahoma Green Builder Benefits From Fine-Tuned Marketing Approach

In midst of recession, Ideal Homes closed 350 homes last year. More

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Marketing Tips for Green Homes

Officials of Pulte, American Standard, and USA Today tell Greenbuild attendees that consumers desire energy-efficient, water-saving, and healthy-home options--but they’d better look good too. More

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Editor's Notes: Big Builder Virtual 2010

It lives where you can find it, on demand. More

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Study: 95% of Green-Marketed Products Utilize Misleading Claims

While only 5% of the 5,300 products examined by TerraChoice were free of some form of greenwashing, the results showed improvement over last year and an increase in green product selection overall, particularly in construction. More

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Feature: Eco Savvy

Brookfield Homes' San Diego division goes to school to turn a mothballed community into a one-of-a-kind sustainable neighborhood. More

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Get Your Green Message Out

Customers need to hear about the benefits of high-performance houses many times and in many different ways, a marketing pro told attendees at the NAHB Green Building Conference. More

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Energy Star Program Honors Builders

Ivey Residential and Winton/Flair/Accent Homes receive awards for sustained excellence; larger home builders also noted for their efforts. More

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Canada's Marz Homes Will Power All Its New Homes With Renewable Energy

Ontario-based builder runs its offices and jobsites on wind- and hydro-generated electricity. More

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