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BUILDER editor Jennifer Goodman talks with Department of Energy Building Technologies Office chief Sam Rashkin, who's spearheading a new program to get builders of energy-efficient homes to use words that appeal to consumers, not turn them off. More
BUILDER blogger Suzanne Shelton on how to market the benefits of a green home without talking about green features. More
You might say you don’t care about green for your business, but you can’t afford to ignore it More
For energy-smart homes that draw more buyers, build a higher roof truss More
