Demographics

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Home Buyers 40 and Younger Undeterred by a ‘Seller's Market’

According to Bank of America’s 2023 Homebuyer Insights Report, 54% of home buyers... More

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Builder 100: 5 Quotes to Get You Thinking

More than 400 people gathered in Dana Point, California, for Day One of Zonda’s... More

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Ali Wolf: Baby Boomers Remain Vital to the Housing Market

Zonda's economics team examines housing demand in relation to three top... More

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How Has Fair Housing Advanced in 55 Years?

Protected classes still face the burden of housing discrimination, but passionate... More

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Market Snapshot: Boise Takes a Breather

The city is in the midst of a correction, but demographics point to a strong... More

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Market Snapshot: San Diego

A strong life sciences sector and moderating mortgage rates are sparking interest... More

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Get to Know Your Future Home Buyers: Gen Z

Members of this demographic cohort want to own homes and will become an... More

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Millennials Transitioned from Renter-Majority to Owner-Majority in 2022

In the last five years, the number of millennial homeowners increased by 7.1... More

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Boomers Surpass Millennials as Largest Home Buyer Generation

An increase from 29% in 2021, baby boomers make up 39% of home buyers compared... More

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Market Snapshot: Atlanta

Builders have responded aggressively to the downturns as starts activity has... More

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