Customer Segments

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Check Out 'The Why' Among Millennial Buyers, and Where That Has Them Moving

Zelman heat maps household-forming young adult state magnets here. More

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A Message to Master Planners: Fun Matters

Attitude of Latitude Margaritaville is that 'good times' are a big business idea... More

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[Not] The Last Word on Millennials: A Moment of Truth For 2019

This year will determine whether 'pent-up' young adult demand will remain pent-up,... More

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Be the Best, Not Like the Rest, Part 4: Data

What is your customer knowledge base telling you? Are you listening? More

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What's Holding Back 55+ New Home Buyers in Today's Marketplace?

The dream, the motivators, and the means create an entirely different journey map... More

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Berkshire Hathaway's Clayton TV Blitz Takes Aim at Home Buyers Recovery Has Left Behind

With 'Prefabulous' push, Clayton looks for dual appeal--to Boomers and Millennials... More

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Has the Post-Tax Reform Hit On Pricey Markets Kicked In?

As taxpayers in high-tax states awaken to SALT and mortgage interest deduction... More

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Debt and Data: How to Navigate Student Loan Loads and Find Millennials Ready to Buy

Within each negative headline and macro data downer lies opportunity for the few... More

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The New Geography Of Kids: Understand The Future Of Households With Children Or Else

As journey maps converge with heat-maps, how will home builders change their game... More

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What's Scarier to Housing Players, Surprising Data, Negative Data, or No Data at All?

Dead reckoning in today's tricky housing dynamics is no way to navigate through... More

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