Customer Segments

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The New ADU Plot Thickens: Luxury Or Necessity?

A Northern California startup from two 26-year-olds promises backyard units that... More

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Here Are the Builder 100 and Next 100 Fastest-Growing Firms for 2018

Three C's--Century, Clayton, and Cornerstone--top our Builder 100 charts when it... More

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The Home Building Innovator's Dilemma

Beyond demand for what home building businesses do, toward need for what they... More

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Down Payment Assistance, Social Impact Services Amp Up Battles in War on Affordability Crisis

Ivory Prize finalists put capital into action to unleash housing access for... More

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Millennials Want to Move to These Metros and Here's Why

A heat-map of magnets for young adult movers with commentary on what's motivating... More

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Beyond 55+: What Happens When More of Us Live Healthier Lives to Age 100?

The next decade will require development, design, and solutions for multiple life... More

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There's No Going Back on Healthy Homes: Here's Why

KB Home ProjeKt marks progress forward on what people will expect from home... More

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Can a Truce on China-U.S. Tariffs Re-Ignite Chinese Appetite for U.S. Homes?

The impact of global trade disputes--especially on California and Florida--has hit... More

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