Polling 54,208 customers shopping for a new home, Lifestory Research 2023 America’s Most Trusted Home Builder findings have been released. While revealing a decrease in trust across the industry following the unprecedented rise of trust during the pandemic, well-trusted home builders continue to rank highly.
For the eighth consecutive year, Taylor Morrison Homes has been recognized as America's Most Trusted Home Builder by home buyers, based on a Net Trust Quotient Score of 118.4.
The top 20 includes:
- Taylor Morrison Homes
- Ashton Woods
- LGI Homes
- Tri Pointe Homes
- Dream Finders
- Stanley Martin
- Mattamy Homes
- Toll Brothers
- K. Hovnanian
- David Weekley
- Century Communities
- Richmond American
- M/I Homes
- Meritage Homes
- D.R. Horton
- Pulte Homes
- Beazer Homes
- Ryan Homes
- Lennar
- KB Home
Eric Snider, president and chief research officer of Lifestory Research says, "With limited housing inventory and price escalation, home buyers moderated their trust among builders in the new-home industry. However, while market dynamics influenced how people viewed the sector, the years of brand-building among the most trusted builders paid dividends. As a result, we saw home buyers hold tight in their trust among the most trusted home builders.”
The study also polled 17,308 shoppers about active adult resort home builders. For the 11th consecutive year, Trilogy by Shea Homes ranked No. 1 among the most recognized active adult brands in the housing industry with a Net Trust Quotient Score of 117.3. Brands in the ranking also include Four Seasons by K. Hovnanian, Taylor Morrison, Toll Brothers, Del Webb, Lennar, and The Villages (Florida).
