David Auld

D.R. Horton, the country’s largest home builder, has developed and executed a strategic approach to responding to the evolving needs of home buyers. CEO David Auld has led the charge on determining new product, place, pricing, and process for the Express, Emerald, and Freedom home brands that not only helped D.R. Horton manage its recovery from the recession, but also boosted its new-home deliveries. Auld maintains that it’s housing’s responsibility to be innovative in responding to home buyer preferences. The Emerald Homes brand caters to move-up and luxury buyers; Express Homes focuses on entry-level and first-time home buyers; and Freedom Homes appeals to empty nesters and baby boomers.

D.R. Horton, the country’s largest home builder, has developed and executed a strategic approach to responding to the evolving needs of home buyers. CEO David Auld has led the charge on determining new product, place, pricing, and process for the Express, Emerald, and Freedom home brands that not only helped D.R. Horton manage its recovery from the recession, but also boosted its new-home deliveries. Auld maintains that it’s housing’s responsibility to be innovative in responding to home buyer preferences. The Emerald Homes brand caters to move-up and luxury buyers; Express Homes focuses on entry-level and first-time home buyers; and Freedom Homes appeals to empty nesters and baby boomers.