The following is an Oct. 1 press release from Katerra announcing the official launch of Kova, its building products brand. Read more about the construction startup in our Q+A with Katerra co-founder and chairman Michael Marks.
Katerra has debuted its official building products brand KOVA, expanding a bold new business model for building materials. KOVA offers trade professionals a curated, cost-effective collection of high-quality products that spans all major categories of finish materials. By purchasing KOVA products through Katerra’s direct-sourcing model, KOVA customers can benefit from aggregated purchasing power, accessing materials at an excellent price with the added ease of sourcing from a single partner to ensure consistent design and quality.
“As designers and builders specify and order their products, they may go through a lot of different partners for their plumbing, lighting, cabinets, countertops, etc.,” said Trevor Schick, head of the KOVA materials business. “KOVA is a one-stop shop where we provide all of these materials at a premium quality and great design, but at a better value and with a quicker turnaround. So, as a developer is looking at what they can do to drive cost down on a project, KOVA is now one of the levers they can pull.”
KOVA’s first offering of cohesive, cross-category products provides architects and designers with a complete suite of fully coordinated materials and finishes, including light fixtures, flooring, door and cabinetry hardware, plumbing fixtures for kitchen and bath, window coverings and accessories. All KOVA elements meet the highest environmental and quality standards, such as Cal Green certification across all kitchen and bath faucets and showerheads. The suite of products is designed for cohesion and balance across the entire living space with flexible palettes available in three designer finish options: Polished Chrome, Satin Nickel and Matte Black.
The name KOVA is derived from the prefix “co-,” meaning “together”, and the word “va” which translates to “go” in Spanish. KOVA is predicated on the concept that design, quality and value can go together and strike a perfect balance.