Innovation is happening in home technology and much of it is coming from small startups that have the flexibility and ability to bring change to housing. These companies will be blazing trails for smart homes - especially if they find ways to collaborate with larger industry partners.
Startups are transforming homes with products such as smart locks, doorbells, lighting, along with products to kit out homes for pets and babies, and much more.
New, younger companies are venturing into the space, as our research shows: the proportion of annual deals that went to early-stage startups raising seed/Series A rounds saw a 22 percentage-point increase, from 52% 2011 to 74% in (the first half of) 2016. There has also been an increase in the number of companies receiving their first seed funding — only 16 companies received their first seed funding in 2013, compared to an average of 25 companies per year from 2014 onward.
We used the CB Insights database to identify 67 private companies in smart home technologies and mapped them according to 11 main categories they’re operating in.