In line with other industry manufacturers, James Hardie has announced its first color of the year, specifically for exterior siding.
Mountain Sage—a dark olive green hue—was carefully selected based on input from industry experts, combined with data and insights uncovered from James Hardie's Homeowners Survey.
"We are thrilled to introduce James Hardie's inaugural Color of the Year selection, which was a meticulous process that involved deep data and insights collection from homeowners, consumer trends, and input from a diverse panel of industry experts," says Sean Gadd, president of James Hardie North America. "Mountain Sage was the clear choice as it perfectly embodies the aesthetic qualities and timeless appeal that homeowners desire for their exteriors."
The company’s research and data revealed consumers are increasingly prioritizing their mental well-being. Green hues, like Mountain Sage, embody mood-boosting properties, promoting a sense of calm and well-being.
This soothing and natural color illustrates a sense of tranquility that resonates with homeowners seeking to create a sanctuary. It also seamlessly bridges the gap between indoor and outdoor environments, fostering a connection with nature.
Mountain Sage is available in a range of Hardie products, including Hardie Plank Lap Siding, Hardie Shingle Siding, Hardie Panel Vertical Siding, and Hardie Trim Battens.