The annual BUILDER Brand Use Study measures the attitudes of builders, developers, and contractors toward the products they recognize, use, and trust.
The survey generated responses from 1,000 builders, builder-developers, and general contractors across the U.S. about brand use practices and perspectives for 60-plus building product categories*. The results include responses from residential general contractors, custom and semi-custom builders, production builders, and multifamily builders, with product volumes and price points ranging across the industry spectrum. Nearly half of those surveyed serve the move-up market, with approximately a quarter serving either the entry-level or luxury market.
Respondents were asked to share which building products they are the most familiar with, which brands they have used the most, and which they consider to be the highest quality. Across all product categories, product performance and availability of product through preferred dealer ranked as the two most important factors influencing brand choice, followed by price and warranty. Willingness to switch new brands waned in 2023, with only 18.3% of respondents "much more willing" to try new brands, according to the survey results. Availability, price, and advanced or new product features rank as the top three reasons respondents are willing to try new brands.
Click here to view the BUILDER Brand Use Study’s full results, which include response breakdowns by region, unit volume, and average sales price, overall and within each of the product categories.
*Due to an error with the survey mechanism, the housewrap category was compromised and removed from the 2023 Builder Brand Use results.
