2015 BUILDER Brand Use Study Results

Our annual survey of builders reveals their favorite and most-trusted product brands.

Every year, BUILDER commissions an in-depth study surveying what brands builders recognize most, use most, how they rate the products' quality.

Download the 2015 Brand Use Study Summary and Results (PDF)
You can also download a PDF of our Product Directory featured in our April issue of BUILDER.

Methodology The 2015 Brand Use Study was conducted by The Farnsworth Group, a leading industry market research firm. The survey was sent to BUILDER print subscribers with email addresses, including those who receive the magazine as a benefit of NAHB membership. The data was collected from Dec. 16, 2014, to Jan. 15, 2015. The findings cited are based on 2,299 usable responses; the margin of error is +/-2 at a 95% confidence level.

Product Category	Brand Familiarity	Brand Used in past two years	Brand Used Most	Quality Rating
Bath Accessories	American Standard	Kohler	Kohler	Kohler
Bath Fixtures	Kohler	Kohler	Kohler	Kohler
Bathroom Ventilation/Fans	Broan	Broan	Broan	Panasonic
Cabinets: Semi-Custom and Custom	KraftMaid	KraftMaid	KraftMaid	Crown Point Cabinetry; Wood-Mode
Cabinets: Stock	KraftMaid	KraftMaid	KraftMaid	KraftMaid
Carpet	Mohawk	Mohawk	Mohawk	Mohawk
Caulks/Sealants	Gorilla Glue	DAP	DAP	Macco/Liquid Nails
Central Vacuums	Beam Central Vacuum Systems	Beam Central Vacuum Systems	Beam Central Vacuum Systems; NuTone	Beam Central Vacuum Systems
Ceramic Tile	Dal-Tile	Dal-Tile	Dal-Tile	Dal-Tile
Closet/Organization Systems	California Closets; Rubbermaid	ClosetMaid	ClosetMaid	California Closets
Decking: Composite/Pvc	Trex	Trex	Trex	Trex
Decorative Mouldings & Columns: Exterior	CertainTeed	CertainTeed	CertainTeed	Fypon
Decorative Mouldings/Trim/Columns: Interior	Fypon	Fypon	WindorONE	Fypon
Dishwashers	GE Appliances	GE Appliances	GE Appliances	Bosch
Doors: Entry	JELD-WEN; Pella	JELD-WEN	Therma-Tru	Therma-Tru
Doors: Garage	Overhead Door	Wayne Dalton	Overhead Door	Overhead Door
Doors: Interior Passage	JELD-WEN	Masonite	Masonite	Simpson
Doors: Patio	Andersen	Andersen	Therma-Tru	Andersen
Electrical Systems/ Load Centers	GE	Square D by Schneider Electric	Square D by Schneider Electric	Square D by Schneider Electric
Engineered I-Joists	Georgia Pacific	Georgia Pacific	Weyerhaeuser (Trus Joist)	Weyerhaeuser (Trus Joist)
Exterior Foundation Waterproofing (Construction Phase)	Tuff-N-Dri	Tuff-N-Dri	Tuff-N-Dri	Tuff-N-Dri
Exterior Trim	CertainTeed; James Hardie (HardieTrim)	James Hardie (HardieTrim)	James Hardie (HardieTrim)	James Hardie (HardieTrim)
Exterior Wall Sheathing	Dow Styrofoam	Weyerhaeuser	Huber Engineered Woods (ZIP System Wall Sheathing)	Huber Engineered Woods (ZIP System Wall Sheathing)
Faucets	American Standard; Kohler	Moen	Moen	Kohler
Fireplaces	Heatilator	Heatilator	Heatilator	Heatilator
Flooring: Laminate	Armstrong	Armstrong	Armstrong	Armstrong
Flooring: Vinyl	Armstrong	Armstrong	Armstrong	Armstrong
Flooring: Wood	Lumber Liquidators	Bruce	Bruce	Armstrong
Garage Door Openers	LiftMaster	LiftMaster	LiftMaster	LiftMaster
Generators: Portable	Briggs & Stratton	American Honda	DeWalt	American Honda
Generators: Stationary	Kohler	Generac	Generac	Kohler
Housewrap	DuPont (Tyvek)	DuPont (Tyvek)	DuPont (Tyvek)	DuPont (Tyvek)
Hvac	Carrier	Carrier	Carrier	Carrier
Insulation	Owens Corning	Owens Corning	Owens Corning	Dow; Owens Corning
Laundry Appliances	Whirlpool	Whirlpool	GE Appliances	Bosch
Lighting	Halo	Halo	Halo	Halo
Lighting Controls/Switches	Leviton; General Electric	Leviton	Leviton	Leviton
Locksets/Hardware	Kwitset	Schlage	Schlage	Baldwin
Manufactured Stone	Eldorado Stone	Cultured Stone	Eldorado Stone	Eldorado Stone
Oriented Strand Board	Georgia Pacific	Georgia Pacific	Georgia Pacific	Huber Engineered Woods (Advantech)
Paints	Sherwin-Williams	Sherwin-Williams	Sherwin-Williams	Sherwin-Williams
Range Hoods	GE Appliances	GE Appliances	GE Appliances	Bosch; Wolf Appliances
Ranges/Cooktops	GE Appliances	GE Appliances	GE Appliances	Viking
Refrigerators	GE Appliances	GE Appliances	GE Appliances	Sub-Zero
Ridge Vent Systems	Owens Corning	Owens Corning	Owens Corning	Owens Corning
Roofing: Asphalt/ Fiberglass Shingles	CertainTeed; Owens Corning	CertainTeed	GAF (including Timberline)	GAF (including Timberline)
Roofing: Clay/Concrete/Synthetic Tiles	CertainTeed	CertainTeed	CertainTeed	CertainTeed
Roofing: Metal	American Building Components	American Building Components	American Building Components	American Building Components
Roofing: Photovoltaic	CertainTeed	CertainTeed	CertainTeed	CertainTeed
Shower Doors/Surrounds	Kohler	Kohler	Kohler	Kohler
Siding: Brick & Brick Veneer	Eldorado Stone	Eldorado Stone	Eldorado Stone	Acme Brick
Siding: EIFS/Stucco	Dryvit	Dryvit	Dryvit	Dryvit
Siding: Engineered Wood	LP SmartSide	LP SmartSide	LP SmartSide	LP SmartSide
Siding: Fiber Cement	James Hardie (HardiePlank)	James Hardie (HardiePlank)	James Hardie (HardiePlank)	James Hardie (HardiePlank)
Siding: Insulated	CertainTeed	CertainTeed	CertainTeed	CertainTeed
Siding: Vinyl	CertainTeed	CertainTeed	CertainTeed	CertainTeed
Stains/Varnishes	Benjamin Moore	Sherwin-Williams	Sherwin-Williams	Benjamin Moore
Surfacing: Laminate	Formica; Wilsonart	Wilsonart	Wilsonart	Wilsonart
Surfacing: Quartz	Silestone	Silestone	Silestone	Silestone
Surfacing: Solid Surfaces	DuPont (Corian)	DuPont (Corian)	DuPont (Corian)	DuPont (Corian)
Trucks: Pickup	Chevrolet	Chevrolet	Ford	Ford
Underlayment	Durock	Durock	Durock	James Hardie
Wallboard	USG (SHEETROCK)	USG (SHEETROCK)	USG (SHEETROCK)	USG (SHEETROCK)
Water Heaters	Rheem	A.O. Smith	A.O. Smith	A.O. Smith
Whirlpool Baths	Kohler	Kohler	Kohler	Kohler
Windows: Fiberglass	Integrity from Marvin Windows and Doors	Integrity from Marvin Windows and Doors	Integrity from Marvin Windows and Doors	Integrity from Marvin Windows and Doors
Windows: Skylights/Roof	Velux	Velux	Velux	Velux
Windows: Vinyl	JELD-WEN	JELD-WEN	JELD-WEN	JELD-WEN
Windows: Wood & Clad-Wood	Andersen	Andersen	Andersen	Andersen