Sherwin-Williams has streamlined its offering of concrete and masonry coatings with a new look, a color coding system and two united brand categories – Loxon Direct-to-Concrete Applications and Conflex Proven Performance Lineup.

Each of the lineup’s preparation products will now be coded with a blue chevron at the top of the label, while finishing products will be coded in green and specialty products in purple. All products are formulated to comply with strict VOC regulations.

“We know how important it is when bidding new concrete and masonry work to ensure the right coating for the job,” says Rick Watson, director of product and technical information at Sherwin-Williams. “All coatings in this category will now fall under either the Loxon or ConFlex brand, highlighting the renowned quality of Loxon with the abilities of ConFlex. By grouping the products under recognized, trusted brands, we aim to help busy pros address primary concerns such as direct-to-concrete applications, alkalinity and moisture protection and infiltration prevention.”

The Loxon brand includes the following coatings:

• Preparation: Loxon Acrylic Block Surfacer, Loxon Concrete & Masonry Primer/Sealer, Loxon Acrylic Conditioner

• Finishing: Loxon XP Waterproofing Masonry Coating, Loxon Water Blocking Primer/Finish, Loxon Self-Cleaning Acrylic Coating
• Specialty: Loxon Vertical Concrete Stain, Loxon 40% Silane Water Repellant

The Conflex brand includes:

• Preparation: ConFlex Block Filler

• Finishing: ConFlex XL Smooth High Build Acrylic Coating, ConFlex XL Textured High Build Acrylic Coating, ConFlex Acrylic Coating, ConFlex Flexible Concrete Waterproofer Smooth, ConFlex Flexible Concrete Waterproofer Textured, ConFlex Sherlastic Elastomeric Coating, ConFlex Ultracrete Acrylic Texture Coating, ConFlex UltraCrete Solvent Borne Smooth Coating, ConFlex UltraCrete Solvent Borne Texture Coating
• Specialty: ConFlex 7% Siloxane Water Repellant