Roofing companies and contractors can now custom-order CertainTeed’s RoofRunner underlayment rolls with their own logo prominently displayed along the length of the product.

Each logo print measures 24 by 42 inches, or seven square feet, with a total of 1,000 square feet of advertising space available per roll. The logos can be printed in up to three colors: CertainTeed blue plus two additional colors. A minimum order of four pallets (196 rolls) is required for custom printing.

“Roofing companies brand their uniforms, vehicles and websites, so it made perfect sense to us to allow them to brand this product,” said Dale Walton, manger of residential products for CertainTeed Roofing. “Installing RoofRunner with a company logo on it is a powerful advertising and lead generation tool that transforms each passerby into a potential customer. It’s a win-win because it allows contractors to show their name from the rooftops, which lets us offer even more value to the customers who use this underlayment.”

The RoofRunner underlayment is a lightweight, polymer-based sheet that serves as a water-resistant barrier under asphalt roofing. The surface is treated for slip-resistance, even when wet, and offers 90 days of UV stability.