Steve Shoemaker

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Five Ways to Woo Your Buyer

Home builders share their most effective strategies for turning browsers into buyers this spring. More

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Leaking Sales Leads

Sales leads are lost through leaky referral pipelines and agents who don’t call back. More

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Social Media Puts Builders Where Their Customers Converge and Converse

Companies look to create a sense of community about their products and neighborhoods. More

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Customers Still Expect Bargains Before They’ll Buy Homes

Offering incentives and discounts continues to be the status quo for most builders. More

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Owning a Home is Still the Dream of Immigrants

But where builders and their products fit into that vision differs for each buyer group. More

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