Second Look: Jim Rice
Joe in 1987, has done from his Camarillo, Calif., offices.The brothers quit their country/gospel band in 1976 to run their father's company. (Their father, John Forest Rice, was later killed in a car accident.) The company's 35 employees include project managers, estimators, designers, and office staff, but subs install its jobs.Jim Rice, 53, says his nine salespeople can outsell him, so while he brings in work, he does no selling.
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