This year's class of Pacesetters is among the best we'veever recognized. You'll find great ideas for your own business intheir stories. But we should remember lessons from the past, too. Custom Home has published scores of good ideas during the 14 years we've been awarding Pacesetters. I'd like to remind you of some that seem especially valuable today. More
In the quest for a positioning statement—a tagline that summarizes what a company stands for—most custom builders settle on some version of “built with quality.” More
