Fred Ehle

Posted on
Marketing to Single Boomers? Offer Friends, Not Marriage

Many single baby boomers are looking for companionship, maybe love, but not marriage. More

Posted on
The XYZs of Selling to Gen Y

PulteGroup has created new products and new sales strategies to sell Centex branded homes to the next big generation of home buyers. More

Posted on
Is Housing Ready for Its “Got Milk” Moment?

Builder Homesite is preparing a national marketing campaign to tout new homes over “used.” More

RSS
Close X