Fred Ehle

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Marketing to Single Boomers? Offer Friends, Not Marriage

Many single baby boomers are looking for companionship, maybe love, but not marriage. More

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The XYZs of Selling to Gen Y

PulteGroup has created new products and new sales strategies to sell Centex branded homes to the next big generation of home buyers. More

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Is Housing Ready for Its “Got Milk” Moment?

Builder Homesite is preparing a national marketing campaign to tout new homes over “used.” More

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