Social media can help brand your business and generate leads. But you won't know what's working and what's not unless you measure results. Here's how to get started. More
BUILDER conducted an informal survey to find out how home builders across the country are faring. More
One of the biggest problems for builders today is the age-old one of standing out in a market littered with homes for sale, many of them steeply discounted. Cheryl O'Connor, vice president of sales and marketing for Warmington Homes' Northern California Division, managed to do that in a big way by developing a green community in a neighborhood of Palo Alto. More
Four sales and marketing executives at top home building firms shared top tips on what's working in even the most troubled markets during Big Builder '07, which took place at the Mandalay Bay in Las Vegas. Check out some of the highlights. More
