MetLife

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Building, Selling, and Marketing to Generation X

As many builders focus on millennials and boomers, others find their niche among... More

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The Case For Marketing to Generation X

Despite the focus on millennials and baby boomers, Gen X home buyers stand out as... More

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Megacommunities Continue to Attract, Stymie Apartment Owners and Developers

Multifamily apartment owners and developers weigh placemaking and economies of scale against the increasingly complex operations and vocal opposition to the creation of megacommunities. More

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