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Cultivating Your Brand Image

Former Jet Blue executive tells builders how a brand image starts with customer service. More

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Tile Trends Report from Coverings 2008

Porcelain tiles mimic natural materials and get a major dose of color, pattern,... More

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Luxury Shower Products Gain Popularity

In a recent NAHB consumer survey, 69 percent of the respondents replied that they... More

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Builder Magazine 2004 Show Home

BUILDER'S 2004 show home demonstrates how families really want to live. More

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Whirlpools Still King of Relaxation

Despite the consistent popularity of whirlpool baths, recent bathroom trends... More

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Previti's Empire: Goodbye Forecast, Hello High-end

Jim Previti wondered for a while how he would keep busy after selling Forecast Homes. "Having $240 million will give you a lot of confidence," says Previti, CEO and chairman of Empire Capital, his new company, located in Ontario, Calif.Previti signed a non-compete agreement with Forecast not to build homes in the $300,000-and-below price range in California, but that won't affect Empire's game plan to build high-end. The homes in the master planned community are priced at about $600,000 and will complement other upscale projects he has planned for the Inland Empire, including a six-story office building topped with penthouses and a $2.5 million jet terminal.Empire Capital also houses Previti's new land banking business, which will provide low-cost capital for land. More

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