EarthCraft House, the green home building program of the Greater Atlanta Home Builders Association and the Southface Energy Institute, marks its first decade this year. More
Ledford: 'This will be an impact because it's grown to be such a large program.' More
The Greater Atlanta Home Builders Association has completed the first phase of its Get Home Atlanta ad campaign, an effort launched this fall to persuade people that now is a good time to buy a new home. Through widespread local and some national media coverage, free and discounted advertising, and tens of thousands of bumper stickers and yard signs sporting the campaign's orange logo, Get Home Atlanta leveraged $336,000 in donations to generate an estimated $1.4 million worth of exposure, says Ray Bouley, president of Atlanta-based Full Circle Real Estate Marketing. More
The Greater Atlanta Home Builders Association (HBA) is painting the town orange... More