Forrester Research

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Building, Selling, and Marketing to Generation X

As many builders focus on millennials and boomers, others find their niche among... More

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The Case For Marketing to Generation X

Despite the focus on millennials and baby boomers, Gen X home buyers stand out as... More

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Smart Housing Deserves Smart Security
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Burning Questions for the Next Decade

The answers to these tough questions will shape the home building industry's future. More

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