Unemployment insurance could remove one major obstacle to new-home sales, too. More
Builders say prospects who are shopping for a new home expect a steal. More
Builders say October worst month yet for sales, but worry that conditions will weaken even more in months ahead. More
Ledford: 'This will be an impact because it's grown to be such a large program.' More
Sales pros share responses to buyers weighing the choice between new and existing homes. More
Referrals are the most cost-effective way of generating traffic and sales in your communities. If you’re not asking your home buyers for referrals, you need to start today. More
In the old days, internet-based leads that came into Bowen Family Homes' Web site... More
IT MIGHT HURT A LOT of builders' feelings, but sometimes the houses and the great locations and the upgrades kind of run together, says Jimmy Dunnett, Atlanta district sales manager for Duluth, Ga.–based Bowen Family Homes. A builder will stand out by creating a superior experience, and that means emulating the retailers where customers are accustomed to shopping. More
