Stanley Martin Homes Acquires Florida-Based Holiday Builders

The acquisition will allow Stanley Martin to now serve buyers in all major markets across Florida.

2 MIN READ

Stanley Martin Homes has entered into an agreement to acquire Holiday Builders, the No. 62 company on the 2026 Builder 100 list. Florida-based Holiday Builders closed 1,050 homes in 2025, serving buyers in Orlando, Tampa, Fort Myers-Naples, St. Augustine, Palm Coast, Titusville, Port St. Lucie, Ocala, and the northwest Panhandle regions. 

Upon the completion of the transaction, in late July 2026, Holiday Builders will become a wholly owned subsidiary of Stanley Martin Homes. 

“We are proud of the foundation Holiday Builders has built across Florida and excited to join the Stanley Martin Homes organization,” said Bruce Assam, president and CEO of Holiday Builders. “Together, we will create more opportunities for buyers to find a home that fits their needs.”

The acquisition will expand Stanley Martin’s Florida footprint beyond its existing Orlando and Tampa markets and aligns with recent expansion efforts to enhance its presence in the Southeast. In the past year, Stanley Martin Homes has acquired Windsor Homes and United Homes Group to expand its footprint in housing markets across North Carolina and South Carolina. 

“The acquisition of Holiday Builders marks an important step in strengthening the presence of Stanley Martin Homes across Florida,” said Steve Alloy, president and CEO of Stanley Martin Homes. “Their established footprint in key markets aligns with our commitment to expanding housing availability and affordability for today’s home buyers.” 

The acquisition will increase Stanley Martin’s controlled lot count in Florida by approximately 10,600 and add more than 40 existing communities to its portfolio. The transaction allows the builder to now meet demand for housing across a footprint spanning every major market in the Sunshine State. 

Daiwa House Group-backed Stanley Martin Homes ranked No. 18 on the 2026 Builder 100 list with 5,320 annual closings. However, that count does not include the closings from United Homes Group and Windsor Homes, which placed on the 2026 list at No. 56 with 1,192 closings and No. 195 with 166 closings, respectively. 

The Daiwa House portfolio consists of regional home building hubs: Stanley Martin in the east, Texas-based CastleRock Communities (No. 48 on the Builder 100) in the central region, and California-based Trumark Homes (No. 66 on the Builder 100) in the west. In addition to the three Stanley Martin acquisitions in the past year, Trumark Homes acquired Seattle-based JK Monarch in March, adding a new market to its portfolio. 

About the Author

Vincent Salandro

Vincent Salandro is an editor for Builder. He earned a B.A. in journalism and a B.S. in economics from American University.

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