Coldwell Banker is planning to roll out a direct buying business in a couple of markets, reports HousingWire writer Ben Lane.

The real estate giant is partnering with Home Partners of America and its subsidiary, cataLIST, to launch a “quick-cash sale program” for Coldwell Banker customers.

Under the program, homeowners can get a cash offer for their house from cataLIST within as little as one business day. With the rollout, cataLIST (via Coldwell Banker's customers) becomes the latest in a growing list of companies buying homes directly from homeowners. Online real estate giants Zillow and Redfin both have big expansion plans for their direct buying businesses.

Plus, there are a handful of companies that focus on direct buying, like Opendoor, OfferPad, Perch, and Knock, which each have big plans of their own.

Continue reading about the specifics of Coldwell Banker's program at HousingWire.

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