7 Strategies for Cultivating New Buyers

Turn renters into buyers by zeroing in on what they want in a new home, starting with the price tag

2 MIN READ

While the high end is rocking again, how to attract first-time buyers is a question on everyone’s mind. You’ve heard the reasons why it remains a prickly problem: The down payment. The loan. Student debt. Just plain playing it safe in a nerve-racking economy. Turning renters into buyers is a matter of cutting costs, “a hard pill for many architects to swallow because we’re trained to strive for perfection and uniqueness,” says Donald Powers, principal of Providence, R.I.-based Union Studio Architecture & Community Design. But once you accept economy as a design exercise, it can be fun. “Being creative with simple is what makes a production house good,” Powers says, “but you have to understand how it’s going to be built.”

While design is an important part of the affordability equation, so, too, are factors such as land and labor. See below for a list of seven strategies to consider from those who have already cracked the code.


The Seven Strategies

Upcoming Events

  • Redefining Active Adult Living in 2025 and Beyond

    Webinar

    Register Now
  • Sales is a Sport: These Tactics Are the Winning Play

    Live Webinar

    Register Now
  • Webinar: Q3 Housing Market Forecast

    Digital

All Events