“Envisioning the Titletown District,” a project that created a framework for future development and use of open space around Lambeau Field in Green Bay, Wis. MAS Studio

Bloomberg.com reports on the Green Bay Packers plans for land next to the stadium in which the team plays:

Mark Murphy watched his Packers defeat the Buffalo Bills at Green Bay on Sunday, then by Monday the team’s top executive was turning from helmets to hardhats, getting ready to unveil the next piece of the team’s real estate project next door.

The Packers plan to build more than 200 homes, with as many as 150 rentals and 90 for sale, a block from legendary Lambeau Field. The homes are the second phase of a mixed-use project called Titletown that already features a hotel managed by Kohler Co., a brewpub, a sports medicine center and a tech innovation lab that’s a joint venture with Microsoft Corp. The project will give a boost to the local economy, the smallest in U.S. professional sports, and the team’s bottom line, while giving millennials new places to live and work -- and root for the team.

Rendering of Housing planned for Green Bay Packers Titletown development.
Source: Green Bay Packers“We want to make sure Green Bay can have a strong enough economy to have an NFL team,” Murphy, the chief executive officer of Green Bay Packers Inc., said in an interview. “If we can do things to make Green Bay more attractive, not just to visitors, but make more people want to come and work in Green Bay, we’d consider that a success.”

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