Kelly Ray

Jacksonville, Fla.–based developer The PARC Group has unveiled initial plans for a new innovative master-planned community eTown, located on Jacksonville’s south side. The smart-living community will feature new single-family homes, apartments, retail, and amenities.

The homes will include smart-home technology and eco-friendly features, while the neighborhood will offer community-oriented amenities, pedestrian- and electric car-friendly trails, and convenient access to neighborhood services.

“eTown is a one-of-a-kind community and a complete rethink of Jacksonville living,” says Roger O’Steen, chairman and founder of The PARC Group. “With state-of-the-art homes, canopied walking trails, resort-style amenities, and cafes and shops just a golf cart ride away, eTown offers a fresh approach to the modern lifestyle.”

In line with eTown’s forward-thinking vision, all of the community neighborhoods will be named after renowned inventors and innovators, including Marconi, Edison, Del Webb, Kettering, and Nobel:

Marconi is scheduled to be the first to open in May 2019 with new homes by David Weekley Homes and ICI Homes. With a range of modern coastal, craftsman, and farmhouse designs, the homes in this gated neighborhood will start in the mid $300s.

Edison will feature one- and two-story homes by Toll Brothers with square footage ranging from 2,500 to more than 4,000. Those will start in the high $300s with a scheduled opening in summer 2019.

Del Webb will be an age-restricted 55+ community with homes starting in the mid $200s. This neighborhood will include its own amenity space, including a private clubhouse, event lawn, resort-style pool and spa, and fitness center. It is scheduled to open in summer 2019.

Kettering will introduce Zero Energy Ready Homes™ by builder Providence Homes into the community. While all the homes in eTown will feature various energy-efficient technologies, Kettering will be the only neighborhood to offer homes with the U.S. Department of Energy's Zero Energy Ready Home™ label, which aim to offset all or most of a home’s annual energy consumption with renewable energy. It has a later opening date of spring 2020.

Nobel will have homes by David Weekley Homes and ICI Homes as well and will open in late 2019.

In the center of all the action will be eTown’s Village Center, a walkable town center with retail shops, restaurants, neighborhood services, and the eTown Welcome Center, “the Hub.” For amenities, the master plan will deliver a resort-style pool with zero entry and an adjoining three-lane lap pool, a high-tech fitness center with an outdoor yoga lawn, a Beir Garden with lounge seating and a fire pit, kids playground, event lawn, and a lake-side dog park.

“In addition, parks, ponds and paths will span the entire community, with 50% of eTown’s acreage remaining undeveloped to preserve much of the area’s signature longleaf pine habitat,” says the company press release. “The vision for the community is to strike a balance between convenient development and natural outdoor spaces.”