Every year, for its Guide to Building Products special issue, Builder magazine commissions an in-depth study surveying what brands builders recognize most, use most, how they rate the products' quality, and which companies are best at communicating with builders. The study is conducted by Readex, an independent research company.
Download the 2014 Brand Use Study PDF files
- Product Directory
- Summary: Charts detailing builders' awareness of and use of the top three brands in each of 69 categories.
- Results: Detailed statistical analysis of builders' opinions of building product manufacturers and their products, including recognition of brand, use of brand, opinion of brand quality, and opinion of manufacturers' quality of communication with builders.
Methodology The Brand Use Study was sponsored by Hanley Wood, LLC, publisher of BUILDER magazine, and conducted by Readex, an independent research company based in Stillwater, Minn. A sample of 10,800 was selected from BUILDER’s domestic qualified “builder,” “builder/developer,” and “general contractor” print circulation, including those who receive the magazine as a benefit of NAHB membership. The data was collected from Sept. 3 to Oct. 21, 2013. The findings cited are based on 2,422 usable responses and a 22 percent response rate, the margin of error is +/-2 percent at a 95 percent confidence level.
BUILDER 2014 Brand Use Study |
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Product Category | Brand Familiarity |
Brand Used in past two years |
Brand Used Most | Highest Quality Rating |
---|---|---|---|---|
BATH ACCESSORIES | Kohler | Kohler | Kohler | Kohler |
BATH FIXTURES | American Standard; Kohler | Kohler | Kohler | Kohler |
BATHROOM VENTILATION/FANS | NuTone | NuTone | NuTone | Panasonic |
CABINETS: SEMI-CUSTOM AND CUSTOM | KraftMaid | KraftMaid | KraftMaid | Wood-Mode |
CABINETS: STOCK | KraftMaid | Merillat | Merillat | KraftMaid |
CARPET | Mohawk | Mohawk | Shaw | Mohawk |
CAULKS/SEALANTS | DAP (Phenoseal) | GE Silicones, Sealants, Adhesives | DAP (Phenoseal) | OSI Sealants |
CENTRAL VACUUMS | NuTone | Beam Central Vacuum Systems by Electrolux; NuTone | Beam Central Vacuum Systems by Electrolux | Beam Central Vacuum Systems by Electrolux |
CERAMIC TILE | Dal-Tile | Dal-Tile | Dal-Tile | Dal-Tile |
CLOSET/ORGANIZATION SYSTEMS | Closet Maid | Closet Maid | Closet Maid | California Closets |
DECKING: COMPOSITE/PVC | Trex; CertainTeed | Trex | Trex | AZEK Decks |
DECORATIVE MOULDINGS & COLUMNS: EXTERIOR | CertainTeed | Fypon | Fypon | Crown Columns and Millwork; Fypon |
DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR | Fypon | Fypon | Fypon | Fypon |
DISHWASHERS | KitchenAid; Whirlpool | GE Appliances | GE Appliances | Viking |
DOORS: ENTRY | JELD-WEN | Therma-Tru | Therma-Tru | Pella |
DOORS: GARAGE | Overhead Door | Overhead Door | Overhead Door | Clopay |
DOORS: INTERIOR PASSAGE | Masonite | Masonite | Masonite | JELD-WEN |
DOORS: PATIO | Andersen | Andersen | Andersen | Andersen |
ELECTRICAL SYSTEMS/LOAD CENTERS | Square D by Schneider Electric | Square D by Schneider Electric | Square D by Schneider Electric | Square D by Schneider Electric |
ENGINEERED I-JOISTS | Georgia Pacific | Georgia Pacific | Georgia Pacific | Georgia Pacific |
EXTERIOR FOUNDATION WATERPROOFING (CONSTRUCTION PHASE) | Tuff-N-Dri | Tuff-N-Dri | Tuff-N-Dri | Tuff-N-Dri |
EXTERIOR TRIM | HardieTrim (James Hardie) | HardieTrim (James Hardie) | HardieTrim (James Hardie) | HardieTrim (James Hardie) |
EXTERIOR WALL SHEATHING | Weyerhaeuser | Weyerhaeuser | Weyerhaeuser | Owens Corning; Weyerhaeuser |
FAUCETS | American Standard; Delta | Delta | Delta | Kohler |
FIREPLACES | Heatilator | Heatilator | Heatilator | Heat & Glo |
FLOORING: LAMINATE | Armstrong | Armstrong | Armstrong | Armstrong |
FLOORING: VINYL | Armstrong | Armstrong | Armstrong | Armstrong |
FLOORING: WOOD | Bruce | Bruce | Bruce | Anderson |
GARAGE DOOR OPENERS | Genie | LiftMaster | LiftMaster | LiftMaster |
GENERATORS: PORTABLE | American Honda | American Honda | American Honda | American Honda |
GENERATORS: STATIONARY | Generac | Generac | Generac | Cummins Onan |
HOUSEWRAP | Tyvek (DuPont) | Tyvek (DuPont) | Tyvek (DuPont) | Tyvek (DuPont) |
HVAC | Carrier | Carrier | Carrier | Trane |
INSULATION | Owens Corning | Owens Corning | Owens Corning | Owens Corning |
LAUNDRY APPLIANCES | Whirlpool | GE Appliances; Whirlpool | GE Appliances | Bosch; Whirlpool |
LIGHTING | Halo | Halo | Halo | Kichler |
LIGHTING CONTROLS/SWITCHES | Leviton | Leviton | Leviton | Leviton |
LOCKSETS/HARDWARE | Kwikset | Schlage (Ingersoll Rand Residential Solutions); Kwikset | Schlage (Ingersoll Rand Residential Solutions) | Baldwin |
MANUFACTURED STONE | Cultured Stone | Cultured Stone | Cultured Stone | Eldorado Stone |
ORIENTED STRAND BOARD | Georgia-Pacific | Georgia-Pacific | Georgia-Pacific | Advantech (Huber Engineered Woods) |
PAINTS | Sherwin-Williams | Sherwin-Williams | Sherwin-Williams | Sherwin-Williams |
RANGE HOODS | GE Appliances | GE Appliances | GE Appliances | Bosch |
RANGES/COOKTOPS | GE Appliances | GE Appliances | GE Appliances | Wolf Appliance, Inc |
REFRIGERATORS | GE Appliances | GE Appliances | GE Appliances | Sub-Zero |
RIDGE VENT SYSTEMS | Owens Corning | Owens Corning | Owens Corning | Owens Corning |
ROOFING: ASPHALT/FIBERGLASS SHINGLES | Owens Corning | GAF (including Timberline) | GAF (including Timberline) | GAF (including Timberline) |
ROOFING: CLAY/CONCRETE/SYNTHETIC TILES | CertainTeed | CertainTeed | CertainTeed | GAF TruSlate |
ROOFING: METAL | American Building Components (ABC) | American Building Components (ABC) | Metal Sales Manufacturing | American Building Components (ABC) |
ROOFING: PHOTOVOLTAIC | CertainTeed | CertainTeed; Sun Power | CertainTeed; Sun Power | (none based on 30+); ; |
SHOWER DOORS/SURROUNDS | American Standard | American Standard | American Standard | Kohler |
SIDING: BRICK & BRICK VENEER | Eldorado Stone | Eldorado Stone | Eldorado Stone | Eldorado Stone |
SIDING: EIFS/STUCCO | Dryvit | Dryvit | Dryvit | Dryvit |
SIDING: ENGINEERED WOOD | LP SmartSide | LP SmartSide | LP SmartSide | LP SmartSide |
SIDING: FIBER CEMENT | HardiePlank (James Hardie) | HardiePlank (James Hardie) | HardiePlank (James Hardie) | HardiePlank (James Hardie) |
SIDING: INSULATED | CertainTeed | CertainTeed | CertainTeed | CertainTeed |
SIDING: VINYL | CertainTeed | CertainTeed | CertainTeed | CertainTeed |
STAINS/VARNISHES | Sherwin-Williams | Sherwin-Williams | Sherwin-Williams | Sikkens |
SURFACING: LAMINATE | Formica | Formica | Wilsonart | Wilsonart |
SURFACING: QUARTZ | Silestone | Silestone | Silestone | Cambria |
SURFACING: SOLID SURFACES | Corian (DuPont) | Corian (DuPont) | Corian (DuPont) | Corian (DuPont) |
TRUCKS: PICKUP | Chevrolet; Ford | Ford | Ford | Ford |
UNDERLAYMENT | DUROCK (USG) | DUROCK (USG) | DUROCK (USG) | DUROCK (USG) |
WALLBOARD | SHEETROCK (USG) | SHEETROCK (USG) | SHEETROCK (USG) | SHEETROCK (USG) |
WATER HEATERS | Rheem | A.O. Smith | A.O. Smith | Rinnai |
WHIRLPOOL BATHS | Kohler | Kohler | Kohler | Kohler |
WINDOWS: FIBERGLASS | Pella Impervia | Pella Impervia | Pella Impervia | Integrity from Marvin Windows and Doors |
WINDOWS: SKYLIGHTS/ROOF | Velux | Velux | Velux | Velux |
WINDOWS: VINYL | JELD-WEN | JELD-WEN | JELD-WEN; Milgard | ThermaStar by Pella |
WINDOWS: WOOD & CLAD-WOOD | Andersen | Andersen | Andersen | Kolbe & Kolbe |