Hot Sellers: Primrose Path

Targeting Denver's single buyers and single-parent families, Colonnade Homes taps an unmet demand with its Primrose plan.

1 MIN READ

By R.E. Blake Evans

Our buyers here were not what we call ‘traditional’ home buyers,” says Dana Craig, director of marketing for Colonnade Homes in Denver. Craig refers to the many single buyers, single parents, free spirits, and empty-nester move-downs who flocked to Quincy Place at Pinehurst in Denver. “They all share something in common: a desire for more space but not a prohibitive price,” she says.

All of the attached units were designed with fenestration on three sides to maximize light. Second-level bedrooms impressed visitors who were looking for affordable units with upstairs privacy. The floor plans feature space-saving details such as built-in computer desk areas and two-sided fireplaces that warm two separate rooms while adding architectural interest.

The Montecito at Fairbanks Highlands makes the most of the mild Pacific climate and sunshine. Indoor/outdoor entertaining and flex spaces make the plan a popular “party house.” Buyers love the oversized owners’ suite. For a modest 1,436-square-foot plan, the master bedroom features a generous bath suite, which is popular with buyers. The Primrose plan also includes an attached, two-car garage.

Project Credits

Project: The Primrose at Quincy Place at Pinehurst, Denver; Sales started: October 1999; Sales through September 2001: 12; Units released through August 2001: 12; Units planned: 12; Price: $197,900; Unit size: 1,436 square feet; Builder: Colonnade Homes, Denver; Architect: Kephart Architects, Denver; Interior merchandiser: Possibility for Design, Denver; Landscape architect: DHM Design, Denver; Ad agency: S. Robert August and Co., Greenwood Village, Colo.

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