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Veridian Homes, Madison, Wis.
YOU CAN'T ARGUE WITH THE NUMBERS. SINCE VERIDIAN Homes in Madison, Wis., opened its new design center in November 2003, the sale of upgrades has increased by 30 percent. Not only that, but the builder attributes 12.7 percent of all new traffic and nearly 10 percent of its closings to first contacts made in the design center.
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Making Partner
The EPA has named Veridian Homes, Wisconsin's largest home builder, as an Energy Star Partner of the Year for its contribution to reducing greenhouse gas emissions by building energy-efficient homes. All Veridian homes meet U.S. Energy Star and Wisconsin Energy Star standards and are Green Built Home certified.
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Q+A With New Veridian Homes President Chris Ehlers
Ehlers shares the lessons learned from his time with Pulte as well as his plans for the future of the Wisconsin-based home builder.
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