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Builders Report Better Buyer Traffic in January
Consumers are looking at new homes in many markets, although many are still reluctant to buy.
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Online Payoff
PAGEANTRY COMMUNITIES HAS A WEB STORY few builders can tell. Bill Hoover, Pageantry's Nevada division president, says the company's upgrade sales increased fourfold in the first year the home builder used Options Online, a Web-based options selections and construction management system. Pageantry went live with Options Online in January 2004.
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Looking Forward
Last year, Astoria Homes in Las Vegas closed only 60 percent of the 1,012 units it closed in 2005. Yet, Astoria had zero layoffs among its 155 associates, and recently it's been beefing up such departments as marketing and design in preparation for starting as many as four new communities in 2007.
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