Olthof Homes

Most new-home sales agents have fond memories of seeing a steady stream of prospects walk through the door. In today’s market, you need a strategy for generating traffic. Fortunately, there are only two limits on the number of ways to do this—your creativity and your willingness to work hard. Here are some suggestions that have worked for sales agents in recent months. More

It takes Olthof Homes six fewer days to close a house now than it did last June. But the St. John, Ind.–based builder didn't find that time in the sticks and bricks of its homes. It shaved the days from its “soft cycle,” the time between when the buyer signs the contract and the builder breaks ground on the house. More

It takes Olthof Homes six fewer days to close a house now than it did last June. But the St. John, Ind.–based builder didn't find that time in the sticks and bricks of its homes. It shaved the days from its “soft cycle,” the time between when the buyer signs the contract and the builder breaks ground on the house. More